21/08/2006, 02:20 PM
All of the advice for business degrees should be reasonably relevant for marketing. Some points that you might add as specific to marketing are maybe evidence of creativity (in a marketing degree you'll likely have to deal with advertising, copywriting and designing marketing campaigns, and unlikely to end up in a solo job) and an ability to put yourself in the shoes of your target group, as you have to do a lot of that in marketing jobs.
If you want to put a "humanistic" spin on it, you could talk about the psychology of marketing. For a businessy viewpoint, you can talk about the importance of marketing for an organisation. Or both.
The most important thing is - why do YOU want to study marketing?
If you want to put a "humanistic" spin on it, you could talk about the psychology of marketing. For a businessy viewpoint, you can talk about the importance of marketing for an organisation. Or both.
The most important thing is - why do YOU want to study marketing?